On-page SEO | Of-page SEO
On-page SEO :- On-page seo is also very important for a website. If On-page of a website is good or accoding to google guidelines then google Crawl that website more and rank of that website automaticaly increases.
Keyword Research :- Keyword research is the lifeline of any website’s search engine optimization. Keyword research is an important search engine optimization (SEO) tool. It sets the web traffic to your website, especially the web pages if these are highly searched keywords.
Title Tag Modifications :- At the very top of each web page is the title tag. One of the most important SEO factors, the Title Tag carries real weight in search engines. The title tag (and, specifically, the language contained therein) strongly influences how search engines interpret and index a web page.
Meta Tags Creation :- Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
Google Analytic Code Creation :- Understanding the traffic that visits your website allows you to develop a correct and accurate search marketing campaign.
Heading Modification (h1, h2, h3, h4, h5, h6) :- Part of the underlying HTML of the release, the H1 tag reinforces other optimization factors and can help focus the search engine’s attention on a key aspect of the overall message. By using the headline, we repeat a powerful, clear, richly descriptive phrase and amplify your release’s key message.
URL Rewriting :- Rewriting a URL means changing the way the URL is displayed in the browser. When a user lands on a page with a rewritten URL, the code behind that page doesn't change. In fact, the server still reads the original URL.
Google,Yahoo and Bing Webmaster Verification :- Webmaster verification to help you in handling all aspects of website management. It used to be called Google sitemaps but it is the new and improved version. Specifically, it comes with new programs that are developed to help users improve their site’s visibility on Google yahoo and bing.
Robots.txt Modification :- The Meta Robots tag controls search engine robots on a per-page basis. It tells Robots they may traverse the page, but index or not index it.
Sitemap (Creation And Submission) :- A XML Sitemap helps the robots reach all your pages more easily on your site. you can set a priority for the pages inside the xml sitemap that helps the robots know importance of your pages. This way you can set the man pages that with the highest priority an thus letting the search engines know what are the most important pages on your site.
Ror Creation :- ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content.
Image Optimization :- Image Optimization is also an important process in seo. If you have an image gallery in your website. Then you have to optimize those images in the search engines. Crawlers (Spiders) cannot understand the Image and text which is printed in the Image.So seo image optimization technique to optimize them in the search engines. This is a simple technique to remember while inserting the image in the website.
Canonical Tag :- A Canonical tag is an HTML tag that you can add to your website when you have two or more pages with duplicate content, and to standardize the official preferred URL when your site has multiple URLs. Let’s say that you have three different URLs that route to the same information. Google and other search engines do not like seeing the same information and content on different URLs because it looks spammy. By using a Canonical tag, you can choose one specific URL to route the information to. This will eliminate the redundant URLs. A Canonical tag is the simplest way to let Google and other search engines know that the content on your site is not duplicate, even though it looks like it.
301 Redirect :- This tells the search engines that any link juice the old URL had should now be given to the new URL. also makes for a good user experience, rather than showing a 404 error page.
[Off-page SEO]
Off-page Seo :- In seo if your Onpage is good then next step to increase your website rank is Offpage seo. We start Offpage of a website after complete website analysis. For that we check that is website according to google guidelines or not if not that we make it according to google guidelines and after that we start Offpage seo.
Complete Website Analysis :- It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches.
Competitor Analysis :- Competitor Analysis is an assessment of the strengths and weaknesses of current and potential competitors. To stay one step ahead of your competitors, you need to know what elements of their website are successful, then emulate and expand on it.
Search Engine Submission :- More than 80% of web traffic comes from search engine referrals. Submission of your web site every month to the 400+ major global and regional search engines.
Directory Submission:- directory submission is one of the best ways to improve the website visibility on the internet. a web directory is online yello pages, underwhich a user can locate relevant information.web directory can also be defined as a collection of bookmarks made available to the public.it can also be classified as an online marketing strategy to improve a website visibility as well as search search engine ranking.
Social Bookmarking:- Social bookmarking is one of the off-page search engine optimisation methods, as it provides backlinks or inbound links to your site. This is one way of achieving targeted traffic to your website, since visitors from Social Bookmarking sites will visit your site, only if they find your content interesting or valuable to them.
Dmoz Submission :- DMOZ is the most respected online directory helps to Boost your site. All major search engines like Google , Yahoo, and Bing give a lot of importance to websites having links from Dmoz. Inclusion in Dmoz can dramatically increase your website ranking and traffic.
Web 2.0 :- A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
Blogging :- Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often written on a particular topic – there are blogs on virtually any topic you can think of. From photography, to spirituality, to recipes, to personal diaries to hobbies – blogging has as many applications and varieties as you can imagine. Whole blog communities have sprung up around some of these topics putting people into contact with each other in relationships where they can learn, share ideas, make friends with and even do business with people with similar interests from around the world.
Blog Posting :- Blog Posting with SEO is the most successful strategy as Blogs are the most informal and highly read written material on the net. With professional SEO and marketing, our team creates the best technique to bring traffic to your site, which shall increase your sales like never before.
Rss Submission :- Rich Site Syndication is a method by which the directories, blogs and forums to which your content is submitted will continually be updated as you update your website and the products and services you offer. These are made to sound authoritative and expert.
Forum Posting :- A very popular venue for internet searches, forums are now exploding on virtually every topic. We find those that are most relevant and current for your business, and will include as many keywords and phrases as allowed.
Microsite Creation:- A microsite is a small, usually independent website that is a supplement to a primary brand or “parent” website. Ranging in size from a single page to a number of pages, microsites can echo the corporate or brand look and feel, but it could look completely different. No matter what the look, it is created to be a separate destination and contains unique content.
Hub Page Creation and Submission :- HubPages is a user generated content site. Users submit magazine-style articles which are posted as individual webpages. Users retain all intellectual property rights to their Hubs and can delete them at any time.
Email Marketing :- Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Creating Ranking Reports :- It's helps to understand keyword ranking and website progress.By this we can check how much work we have to do more to increase website rank.
Article Marketing :- Article submissions is one of the foremost methods of obtaining visibility for your website. People who search for information, products and services all over the web frequent relevant directories to read articles that have been submitted by others of the same interests and business individuals who have related products and services to sell.
Video Marketing :- Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.
Press Release :- A press release is a document issued to media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure.
Classified Ads creation And Submission :- Classify adds is the way to publish your site to local business community. This is a type of advertisement of your product when every any use need your services or product they can use classified sites.
Social Media Marketing :- Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
Link Building :- Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
On-page SEO :- On-page seo is also very important for a website. If On-page of a website is good or accoding to google guidelines then google Crawl that website more and rank of that website automaticaly increases.
Keyword Research :- Keyword research is the lifeline of any website’s search engine optimization. Keyword research is an important search engine optimization (SEO) tool. It sets the web traffic to your website, especially the web pages if these are highly searched keywords.
Title Tag Modifications :- At the very top of each web page is the title tag. One of the most important SEO factors, the Title Tag carries real weight in search engines. The title tag (and, specifically, the language contained therein) strongly influences how search engines interpret and index a web page.
Meta Tags Creation :- Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.
Google Analytic Code Creation :- Understanding the traffic that visits your website allows you to develop a correct and accurate search marketing campaign.
Heading Modification (h1, h2, h3, h4, h5, h6) :- Part of the underlying HTML of the release, the H1 tag reinforces other optimization factors and can help focus the search engine’s attention on a key aspect of the overall message. By using the headline, we repeat a powerful, clear, richly descriptive phrase and amplify your release’s key message.
URL Rewriting :- Rewriting a URL means changing the way the URL is displayed in the browser. When a user lands on a page with a rewritten URL, the code behind that page doesn't change. In fact, the server still reads the original URL.
Google,Yahoo and Bing Webmaster Verification :- Webmaster verification to help you in handling all aspects of website management. It used to be called Google sitemaps but it is the new and improved version. Specifically, it comes with new programs that are developed to help users improve their site’s visibility on Google yahoo and bing.
Robots.txt Modification :- The Meta Robots tag controls search engine robots on a per-page basis. It tells Robots they may traverse the page, but index or not index it.
Sitemap (Creation And Submission) :- A XML Sitemap helps the robots reach all your pages more easily on your site. you can set a priority for the pages inside the xml sitemap that helps the robots know importance of your pages. This way you can set the man pages that with the highest priority an thus letting the search engines know what are the most important pages on your site.
Ror Creation :- ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content.
Image Optimization :- Image Optimization is also an important process in seo. If you have an image gallery in your website. Then you have to optimize those images in the search engines. Crawlers (Spiders) cannot understand the Image and text which is printed in the Image.So seo image optimization technique to optimize them in the search engines. This is a simple technique to remember while inserting the image in the website.
Canonical Tag :- A Canonical tag is an HTML tag that you can add to your website when you have two or more pages with duplicate content, and to standardize the official preferred URL when your site has multiple URLs. Let’s say that you have three different URLs that route to the same information. Google and other search engines do not like seeing the same information and content on different URLs because it looks spammy. By using a Canonical tag, you can choose one specific URL to route the information to. This will eliminate the redundant URLs. A Canonical tag is the simplest way to let Google and other search engines know that the content on your site is not duplicate, even though it looks like it.
301 Redirect :- This tells the search engines that any link juice the old URL had should now be given to the new URL. also makes for a good user experience, rather than showing a 404 error page.
[Off-page SEO]
Off-page Seo :- In seo if your Onpage is good then next step to increase your website rank is Offpage seo. We start Offpage of a website after complete website analysis. For that we check that is website according to google guidelines or not if not that we make it according to google guidelines and after that we start Offpage seo.
Complete Website Analysis :- It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches.
Competitor Analysis :- Competitor Analysis is an assessment of the strengths and weaknesses of current and potential competitors. To stay one step ahead of your competitors, you need to know what elements of their website are successful, then emulate and expand on it.
Search Engine Submission :- More than 80% of web traffic comes from search engine referrals. Submission of your web site every month to the 400+ major global and regional search engines.
Directory Submission:- directory submission is one of the best ways to improve the website visibility on the internet. a web directory is online yello pages, underwhich a user can locate relevant information.web directory can also be defined as a collection of bookmarks made available to the public.it can also be classified as an online marketing strategy to improve a website visibility as well as search search engine ranking.
Social Bookmarking:- Social bookmarking is one of the off-page search engine optimisation methods, as it provides backlinks or inbound links to your site. This is one way of achieving targeted traffic to your website, since visitors from Social Bookmarking sites will visit your site, only if they find your content interesting or valuable to them.
Dmoz Submission :- DMOZ is the most respected online directory helps to Boost your site. All major search engines like Google , Yahoo, and Bing give a lot of importance to websites having links from Dmoz. Inclusion in Dmoz can dramatically increase your website ranking and traffic.
Web 2.0 :- A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
Blogging :- Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often written on a particular topic – there are blogs on virtually any topic you can think of. From photography, to spirituality, to recipes, to personal diaries to hobbies – blogging has as many applications and varieties as you can imagine. Whole blog communities have sprung up around some of these topics putting people into contact with each other in relationships where they can learn, share ideas, make friends with and even do business with people with similar interests from around the world.
Blog Posting :- Blog Posting with SEO is the most successful strategy as Blogs are the most informal and highly read written material on the net. With professional SEO and marketing, our team creates the best technique to bring traffic to your site, which shall increase your sales like never before.
Rss Submission :- Rich Site Syndication is a method by which the directories, blogs and forums to which your content is submitted will continually be updated as you update your website and the products and services you offer. These are made to sound authoritative and expert.
Forum Posting :- A very popular venue for internet searches, forums are now exploding on virtually every topic. We find those that are most relevant and current for your business, and will include as many keywords and phrases as allowed.
Microsite Creation:- A microsite is a small, usually independent website that is a supplement to a primary brand or “parent” website. Ranging in size from a single page to a number of pages, microsites can echo the corporate or brand look and feel, but it could look completely different. No matter what the look, it is created to be a separate destination and contains unique content.
Hub Page Creation and Submission :- HubPages is a user generated content site. Users submit magazine-style articles which are posted as individual webpages. Users retain all intellectual property rights to their Hubs and can delete them at any time.
Email Marketing :- Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Creating Ranking Reports :- It's helps to understand keyword ranking and website progress.By this we can check how much work we have to do more to increase website rank.
Article Marketing :- Article submissions is one of the foremost methods of obtaining visibility for your website. People who search for information, products and services all over the web frequent relevant directories to read articles that have been submitted by others of the same interests and business individuals who have related products and services to sell.
Video Marketing :- Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.
Press Release :- A press release is a document issued to media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. A professionally written press release can make the difference between a successful press release and an utter failure.
Classified Ads creation And Submission :- Classify adds is the way to publish your site to local business community. This is a type of advertisement of your product when every any use need your services or product they can use classified sites.
Social Media Marketing :- Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
Link Building :- Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
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